There’s only one way to find out…
I see a lot of this from content creators with huge audiences. They start off big, some content goes viral and they amass a huge following. Soon after the initial success, they still have the following, but the audience aren’t seeing new content. Why? The algorithm. The social media companies recognise you have an audience, but expect you to pay to keep your content seen. Effectively advertising your own content in the arena where you amassed your own audience.
Below is one example. This facebook page has half a million followers (at the time of writing), the author has posted content which the platform automatically recognises as promotional. You can see from the number of likes and shares, that it’s only being engaged by a fraction of that 500K followers. This author doesn’t pay to promote their content (good for them), but that’s the price.
A website, unlike social media, provides complete ownership and control of your content and brand identity. It’s your arena. Unlike social media platforms, where algorithms and policies can change overnight. With a website, you can build a unique experience that communicates your message that aligns perfectly with your goals and values, without being subject to the limitations and constraints of social media platforms.
A website allows for complete customisation, giving you the ability to create a distinctive online presence. We design websites around your aesthetics and personality. This level of customisation is not available on social media platforms, where users often have limited options to personalise their profiles with predefined templates.
A well-designed website enhances credibility, professionalism, and brand consistency, fostering trust and loyalty among your audience.
Websites have a distinct advantage when it comes to search engine optimisation (SEO) and discoverability. Search engines, like Google, Bing, and Yahoo (or Ecosia if you like planting trees!), prioritise websites in search results, allowing you to reach a broader audience organically. By optimising your website’s content with relevant keywords, meta tags, and backlinks, you can improve your website’s ranking and visibility in search engine results. This higher visibility can drive targeted organic traffic to your website, generating more leads and conversions than relying solely on social media platforms.
Social media posts have a very short lifespan, appearing in users’ feeds for a limited time. The content on a website has a much longer shelf life. Websites allow you to create comprehensive and evergreen content that remains relevant for an extended period. Publishing informative blog posts, tutorials, case studies, or product descriptions on your website, you establish yourself as an authoritative source in your industry. This content continues to attract organic traffic and provide value to visitors long after its initial publication, boosting your website’s credibility and authority.
Websites offer superior conversion optimisation capabilities compared to social media platforms. With a website, you have complete control over your sales funnel, from the initial user experience to the final call-to-action. We can strategically design landing pages, optimise forms, and streamline the customer journey to maximise conversions. Furthermore, by integrating analytics tools like Google Analytics, we gain valuable insights into user behaviour and can fine-tune your website’s performance to improve conversion rates continuously.
That’s not to say you should abandon social media completely, when used well it can be an powerful companion to a well built website.
Websites offer unparalleled ownership, control, customisation, and long-term benefits that social media platforms cannot provide. By investing in a well-designed website, you create a robust online presence that allows you to establish a unique brand identity, drive organic traffic, nurture customer relationships, and achieve long-term success.
Furthermore, finely crafting your message and the narrative around the thing you do is vital. If you’re not sure where to start, get in touch, maybe we can help?
